the creative
The whole ad is one line, and it does two jobs.
No banner, no image, no takeover: just text a developer would actually read. That constraint is the power. Every line we approve pairs the same two jobs, never something random.
Agent says done. Tests disagree. [tests]1,000 runs free →
the ad
A line worth reading: a real developer moment, told with enough wit that it earns the glance and lands on your product.
the offer
A concrete next step, never a vague “learn more”: a free tier, credits, a trial with a number on it. Name what they get.
Illustrative example, not a live campaign or a paid customer. We write two or three lines with you and approve them before a single impression runs. See more example lines.
the offer
We build your first campaign for you, at double the budget.
A small test budget, a handful of approved lines, and a campaign we build by hand. We take on a few at a time, because building them by hand is the point.
- test budget
- Start with $250 to $500. Enough to learn something real, small enough to stay a test.
- matched deposit
- We match your first deposit 1:1, so $500 deposited runs $1,000. These are introductory terms; we will say so here before they change.
- 2 to 3 approved lines
- We approve two or three sponsor lines per company, so you can rotate them and see which one lands.
- 1 to 3 categories
- Pick the kinds of work you want to appear next to. We map your lines to those categories.
- manual setup
- We build the campaign by hand and sanity-check the fit before a single impression runs.
- CPM benchmark report
- A benchmark showing where your bids land against the rest of the market.
- budget handled transparently
- Inventory is still ramping, so unused budget rolls forward. Nothing is spent in the dark.
- zero-click refund
- If your line gets zero clicks in 30 days, we refund your deposit. The risk of going first is ours, not yours.
What we actually want from you
A small deposit and two to three approved sponsor lines. That is the whole ask. Everything else, the setup, the targeting, the reporting, we handle by hand.
the fit question
Show up at the exact developer moment, not around it.
So where would your product be genuinely useful? The answer that works is not just “developers.” It is a specific job, a specific watched state, and a product that helps in that context.
specific developer task
You can name the work where your product becomes useful, such as a deploy, test run, code review, evaluation, or incident handoff.
commercial developer product
You sell something a technical team can adopt, not a generic consumer offer or an unrelated affiliate product.
useful in context
The line helps because of the moment it appears in, not because it interrupts the developer loudly enough.
the surface
One labeled line inside work already in progress.
The line is outside the prompt and outside the answer. It appears in a publisher-owned progress or handoff surface and never blocks the work.
~/CODE/adtention-claude (0.322s)
⚡ sponsored · ADtention: your message here, one line
Illustrative placement based on currently installable Claude Code and OpenCode surfaces.
- one fixed unit
- A concise sponsor line with a visible sponsor label. No popup, banner script, takeover, or third-party pixel.
- local context
- The product can infer a broad work category locally. Prompts, code, files, and direct user identity are not sent for targeting.
- publisher control
- The publisher defines eligible states, placement, frequency, allowed categories, and the kill switch.
- reviewed supply
- Policy screening happens before a line can serve. During this early phase, advertiser and creative fit are also reviewed by the founders.
the proof boundary
What is live, and what is still being learned.
- verified today
- ADtention's integrations have 50+ daily active users across Claude Code, OpenCode, Hermes, and Terminal. Every one is open source.
- still validating
- Broader publisher supply, paid advertiser demand, fill, commercial acceptance, and campaign performance.
- not customer proof
- Illustrative lines, seeded inventory, house-funded campaigns, and application conversations are not counted as independent paid demand.
- measurement
- Advertisers pay for billable impressions. Clicks can be recorded as engagement, but they are not the billing unit.
the bar
Protect the developer surface first.
We reject
- Scams or deceptive claims
- Gambling
- Surveillance products
- Malware or unsafe software
- Low-quality crypto offers
- Generic affiliate promotions
- Anything that cheapens the product surface
We look for
- Commercial developer tools
- Useful products for technical teams
- Clear, supportable claims
- Task-specific relevance
- Sponsor lines that respect the surface
the people
Two people answer for every line.
in their words
Your campaign is not built by a form. One of us writes the lines with you, picks the categories, and checks the fit before a single impression runs.
It is also why we start a few at a time. If your product does not fit the moments we can serve today, we will tell you that instead of taking the deposit.
on the record
codecoast labs GmbH, SwitzerlandAnthropic partner networkClaude Certified ArchitectPrevious exitSales professionalProduct professional
the next step
Start with the moment, not the spend.
Tell us what you sell, who it helps, and the developer state where it would be useful. If the fit is real, we build the campaign. Applying commits you to nothing. Already know what you want to run? Create the campaign yourself in the portal; it goes live after review.